Cebu City
We are looking for a creative and results-driven Senior Marketing Manager to lead the development and execution of strategic marketing initiatives that strengthen brand visibility, drive customer engagement, and increase sales performance. This role is responsible for creating impactful campaigns, identifying market opportunities, and enhancing the company’s overall market presence through innovative and data-driven marketing strategies.
What You’ll Do
- Develops compelling marketing campaigns that resonate with the target audience to enable sales engagements. Plans out Marketing Calendar of Activities for the year, quarter/ month/ week.
- Evaluates the effectiveness of all strategic marketing initiatives by analyzing sales data, advertising performance, and gathering customer feedback for continuous improvement on the marketing strategies.
- Builds up the company’s brand image through effective execution of branding initiatives in all communication channels.
- Maintains company’s branding guidelines across all communications and branch executions through consistent monitoring of all visual marketing collaterals.
- Enhances brand presence through innovation of marketing visuals and communication.
- Provides post-mortem reports on all activities executed along with budget expenditure, liquidation report of all incurred expense vs. planned marketing activity.
What We’re Looking For
- Graduate of Bachelor’s degree in Business, Marketing, or any related field.
- At least five (5) years of proven experience in Marketing and Digital Marketing, preferably in the automotive or motorcycle industry, in a Managerial capacity.
- Strong written and verbal communication skills to effectively convey marketing messages to potential customers and collaborate with team members.
- Strong organizational and project management skills.
- Budget management and negotiation skills.
